What Does Click Funnel Use For Their Animation Videos

Tabular array of Contents ×

1 Explainer Videos and the Sales Funnel
- 1.1 What is The Sales Funnel?
- 1.two Phase #1—Awareness and Involvement
- 1.3 Stage #2—Consideration and Intent
- 1.4 Stage #3—Evaluation and Purchase
2 iii Powerful Means to Employ Explainer Videos to Boost Sales
- 2.ane Decide What Yous Can Usefully Explicate
- 2.2 Invest In Loftier-Quality Production
- two.3 Embed the Videos in All Suitable Locations
  - ii.3.1 Offer Broad Summaries to the Unfamiliar
  - two.three.two Use Sit-in Videos for Product Pages
  - 2.3.3 Run Content Marketing With UVP Videos
  - 2.iii.four Retarget Onetime Customers With Progress Updates
3 Does a Homepage Explainer Video Boosts Sales?
- 3.1 Pro Tip: Focus on Guiding Your Visitors

Disallowment the occasional exception (involving someone who knows exactly what they want and just can't look to place an order), making an online sale takes piece of work.

You need to convince the prospective client to office with their coin, and they might take various reservations (or even objections) that are property them dorsum.

Now, how practise you lot manage information technology?

You can polish the persuasive powers of your product copy, of course — that can certainly help push the reader towards converting. You can improve the clarity of your page layout. You can even throw in some appealing imagery to catch the center and analyze some elements.

But if you actually desire to make an impact, you should try using explainer videos.

Explainer Videos and the Sales Funnel

Explainer videos – they're the modern version of a how-to manual and a staple method of advice and instruction.

Instead of throwing videos around the cyberspace at random intervals, treat your video launches as y'all would any other role of your marketing campaigns; in a methodical, logical, and organized fashion.

Let'southward take a look at what stages of the sales funnel y'all should launch different types of explainer videos.

What is The Sales Funnel?

If you're involved in marketing, either for your own business organisation or someone else's, chances are you've heard of the sales funnel.

In curt, the sales funnel consists of different stages of your buyer's journey.

Your job is to guide your potential customers through the sales funnel and out the other side.

The sales funnel can be represented in different means and with different amounts of stages. For our purposes, we are using a six-stage funnel, which are:

Awareness
Interest
Consideration
Intent
Evaluation
Buy

It's worth noting here that not anybody who enters the sales funnel makes it to the bitter stop.

Expect around a fifty% drop-off at each stage. Every stage of the sales funnel has its own purpose and your marketing techniques should alter for each stage, including what videos to launch.

Phase #1—Awareness and Involvement

Sensation and interest are the outset two stages.

They consist of people who are being introduced to your make or production for the showtime fourth dimension.

These types of explainer videos are intended to draw in a new audience and every bit such you need to concentrate on those who don't already know most what y'all have to offering.

Your sales videos at this betoken should consist of broader information to bridge the gap between awareness and interest.

Highlight the benefits of using your product or services and how they tin help your audition get past a particular pain point or problem.

You lot are effectively offering a solution.

Call-to-actions in these first ii stages need to steer your audience towards the next stages of the sales funnel. Use phrases similar "watch [next video] to learn more", or "click here to run across how it works".

When to launch:Launch these types of videos when you are working on building brand awareness or are launching a new product or service.

Where to launch:These videos should be launched every bit video ads for the likes of Google and social media channels.

Stage #2—Consideration and Intent

The middle two stages are for those already passed through the awareness and involvement phases.

Those people are already interested and because purchasing, before moving through to intent.

You need to include videos that are specific to their data.

Videos showing how to utilise your production (product demo) will be useful here. Your video needs to showcase everything smashing about a specific production in a specific way.

Call-to-actions in these videos should be encouraging your audience to take an action such as ordering a free sample, downloading a gratuitous e-volume, or signing up for a free trial or newsletter.

When to launch: When you've built upwardly a following.

Where to launch:Place these videos on your social media channels in front of your followers and on your blog posts. Additionally, create video ads to retarget those who take already shown an interest in your brand.

Phase #iii—Evaluation and Buy

The terminal two stages are where the magic happens. These are where your focus should be on selling.

After passing through the starting time 4 stages, you should already accept contact information like an email address.

Use the opportunity to electronic mail the explainer videos in the form of FAQs and testimonials to relieve whatsoever final-minute doubts your audition may have before purchasing.

Yous tin also invite them to enquire any questions they might accept.

Call-to-deportment at this point should be to make the all-important purchase, such every bit "Click here to purchase", or "Here'due south where you tin can buy one for yourself".

When to launch:When your audience has given you their personal information.

Where to launch:Send these videos through emails every bit part of your electronic mail marketing campaigns.

3 Powerful Means to Use Explainer Videos to Boost Sales

An explainer video is essentially what information technology sounds like: a video that neatly and efficiently explains something, typically in an entertaining and compelling way.

If y'all use them for your sales strategy, they tin can prove highly constructive and boost your conversion rates and increment sales.

Here'southward how to practise it:

Decide What You Can Usefully Explain

There's no sense in creating videos for the sake of it. What'southward the apply in an explainer video if there'south nothing to explain?

Earlier yous commencement, then, you need to retrieve carefully near what you'd benefit from presenting to people.

A good way to start is by thinking about frequently-asked questions: what do your prospective customers tend to be dislocated almost?

If you're selling a product with a practical purpose, for case, people might want to know more about how information technology works and how they can use information technology — so creating an instructional video detailing the principles and showing them how to set it up would exist extremely valuable.

You should also think about the different concerns at different points in your sales pipeline.

Someone who knows very little most your company would do good from seeing a video introducing your brand identity, while someone who'due south made it all the fashion to your virtually folio would probably be looking for reassurance near the quality of your company.

Let's look at some examples of questions you can reply with your videos:

What problem do you aim to solve? Some businesses offer products that solve common problems, only prospects don't ever know those problems exist — which is to say that they're non consciously aware of them. Once they're explicitly pointed out, those people realize how irritating they are, and are driven to address them.
What makes your make exceptional? Of all the businesses in the world, why should someone purchase from you in particular? There must be something exceptional about you, so explicate it here. It could be your civilization, your passion for what y'all do, your commitment to quality, or something else entirely.
How does your UVP piece of work? Your unique value proposition might involve fresh, unknown, and/or unusual technologies or methods, and explaining why they matter is vital for getting people to value them. Recall nearly Apple'south famed machine engineering quality: the company has created numerous videos over the years to explain the incredible precision of its process and the amazing durability of its materials.
Why should people trust you to deliver? Specially if yous're working in the B2B realm, the core of your operational model might involve the provision of products over an extended catamenia. Explaining why you're so trustworthy (throwing in testimonials and instance studies in the process) tin exist hugely productive.
What are your core business terms? Not every sales deal is as simple equally completing a one-off exchange. Sometimes there are multiple payments over time, or at that place are multiple parties involved for whatever reason, or in that location are specific privacy concerns that must exist met. If you often get queries near these things, creating a video to explain your cadre business concern terms is worth doing.
What are y'all doing to support sustainability? This has go an important issue beyond the board, fifty-fifty for companies that don't work indirectly in relevant sectors such equally energy. By explaining your approach to recycling, cutting energy costs, and investing in green infrastructure, you tin can earn some much-needed back up.
How has your company changed recently? Cracking companies never end growing, and the need to avert churn should fuel your continuing development. Past occasionally making progress videos (detailing how you've grown and changed recently), you lot can prompt lapsed customers to consider your value in one case again.

Invest In High-Quality Production

Once you know what video types y'all're looking for, y'all need to think almost product.

What needs to get into the writing? What style would y'all like (e.g. talking head interview, animation, slideshow)?

You also demand to think about the elements that you want to be included: should in that location exist crisp graphics? Do you want vibrant colors or something more subdued (color really matters in retail)? And what about the intro and outro?

Now, you definitely can tackle all of these things yourself, but you're unlikely to want — or exist able — to manage the production (aye, a phone camera these days can take solid footage, but information technology won't come close to reaching a professional standard).

The best thing to exercise is reach out to a defended company — become the correct video package and you can have almost all of the creative procedure handled on your behalf past experts.

Yes, you'll demand to set aside a decent budget for a decent video… but it's worth it.

If done well, your explainer videos can aid push button conversions for years to come, and they reverberate your business organisation.

If they look mediocre, they'll make your company look mediocre likewise (after all, don't you lot judge a business by everything it produces, including its content?).

Remember about information technology this mode. If a tiptop prospect reached out to you and asked for some kind of presentation that would most accurately and usefully encapsulate your business concern, would you experience completely confident linking them to i or more of your explainer videos?

If you lot wouldn't, that would be a clear indication that you lot hadn't reached the necessary level of quality. Only when you have full faith in their ability and legitimacy volition they stand on their own.

Embed the Videos in All Suitable Locations

Let's say you've picked out the topics y'all need explaining and had some infrequent videos made. What do you lot do with them?

Well, it's simple: you lot embed them wherever you lot recollect they'll be useful, whether on your site or elsewhere.

Videos explaining products should continue those product pages, linked from YouTube (to increase exposure, speed up folio loading, and provide valuable analytics), but also exist used in relevant marketing emails.

Videos explaining your brand, meanwhile, tin be used non simply on your about folio only also throughout your social media profiles (since people will often find yous through them).

And if you lot create videos explaining topics in your industry to demonstrate expertise and encourage people to trust you as a retailer, then don't just share them in that style: send links to relevant blog sites that might be interested in reposting them.

Here are some specific suggestions for where y'all can deploy your videos:

Offer Broad Summaries to the Unfamiliar

When y'all're aiming for initial exposure, reaching out to audiences that don't know annihilation about your brand, you should focus on the cadre of your business concern: what your visitor does, what clients you've worked with, and other things of that nature.

The idea isn't to sell anything. Information technology's simply to found the seed of brand recognition so you tin can build on it later.

Utilise Sit-in Videos for Product Pages

If someone has reached your production page, there's a solid hazard they already understand its value, so yous shouldn't put likewise much time into that.

Instead, have the opportunity to prove the production in apply, helping to bridge that gap between the abstruse notion of a production and the thing itself as a applied reality. If it looks piece of cake and/or fun to utilize, information technology'll really help sell it.

Run Content Marketing With UVP Videos

Content marketing is all most offering value and establishing expertise, with the hope that the grateful recipients will somewhen find their way to your website.

Because you get the chance to establish your brand through the content, you shouldn't stick to that with your video embeds: instead, feature the unique elements that make yous noteworthy.

That will requite yous the best chance of existence remembered at the finish.

Retarget One-time Customers With Progress Updates

Let's say y'all're carrying out email marketing, and 1 of the threads of your entrada involves trying to bring back lapsed customers: people who bought from you once merely then seemed to lose interest.

By looking at when they placed their last orders, you can figure out what might accept changed to sour them on you and highlight relevant changes you've made since and so — changes that might draw them back to you.

In curt, if you're actually proud of the quality of your videos, you lot demand to distribute them equally broadly as possible to maximize the value they return — and remember to add details and note links leading to your website so that anyone embedding your video without mentioning you can still end up sending some traffic in your direction.

Confusion is rife in online shopping, with vague product descriptions and misleading navigations leading shoppers to wonder what they're looking at.

Explainer videos are incredibly powerful for overcoming this confusion and earning conversions — so if y'all haven't used them before, now is the best time to do it.

Does a Homepage Explainer Video Boosts Sales?

The answer: Yep. Information technology can.

Information technology'south a nifty idea to add videos to your website's homepage, and this can be done quite easily with many website builders.

Adding an explainer video to your homepage encourage people to stay on your site longer, thus reducing your bounce rate and increasing your SEO.

However, as it's a static folio, you lot wouldn't necessarily take a video "launch" as such, and you tin can't assume where in the sales funnel every visitor volition be.

So what type of explainer video is appropriate to add together to your homepage?

Your homepage video should exist a wide one, explaining in simple terms what you have to offer. Brand it an overview of your visitor, services, or your production range, while briefly highlighting the benefits of it/them.

It's a like concept to marketing to those in the kickoff two stages of the sales funnel, but a bit broader.

For example, if you're offering website hosting services, y'all tin can explain how your visitors can benefit from your services and sign up in three/four easy steps. Also, make certain to include a call-to-activeness at the end.

Pro Tip: Focus on Guiding Your Visitors

When your audition enters the sales funnel, yous are guiding them on a customer journeying.

Don't assume that each person who sees your product is going to jump from one step to another seamlessly.

Your telephone call-to-actions are important so you can guide your audience through each phase.

One possible journey could become equally follows:

You lot launch a video advertizing highlighting the benefits of your company and/or production. Yous invite your audience to learn more near it.
Through your telephone call-to-action, you guide your audience to a video that shows them specifically how to use a production. You then invite them to sign up for a free e-book, trial, or newsletter for further learning. This builds trust and enables you to gain their e-mail address.
Send your audience an email containing a video that will answer any questions they may still have about your product or service. Include testimonials from existing customers to reinforce your claims. You can now encourage viewers to make a buy.

Lastly, ensure your ordering and cheque-out procedure is smooth and easy to minimize shopping cart abandonment!

At Breadnbeyond, we offer a wide range of blithe explainer video packages that are tailored for companies looking for affordable yet high-quality explainer videos. Click on the banner beneath!